Deloitte X SCADpro
Project Overview:
Re-imagining the future of the airport experience!
Airport passengers today are bombarded with options and choices at every step of their journey - from "where is their available parking?" to "what's the wait time at the checkpoint?" and "where/how do I get a meal while waiting for my flight?" Each decision or interaction point is an opportunity to create a tailored experience for a customer and generate revenue for the airport. However, today's journey remains silo'd and unconnected, requiring use of multiple apps or web pages and leaving airports knowing little about those who travel through them.
This is a NDA Project. Reach out if you would like to learn more.
Year
2023 (SCAD)
Category
UX/UI
Type of Work
Design Research,
UX/ UI,
Design,
Conceptual Architecture Development,
Story boarding & Experience Design
My Role:
Team Lead
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Employed data-backed methodologies, including surveys, ethnographic studies, and interviews, to create high-impact storyboards advocating for user needs, resulting in the identification of critical user problems.
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Analyzed 1600+ insights & conducted usability testing with 40+ users, validating design solutions for the LAX app.
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Delivered data-driven UX/UI design strategies and high-fidelity mobile app prototypes to cross-functional stakeholders, ensuring alignment with business goals through effective data visualization and communication.
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Guided team of 16 designers to dissect requirements and agree on the best agile methodology features and AI trends functionality into conceptual architecture and application development processes.
Final Deliverables:
Conceptual architecture for a white label application and associated data layer that can power a mobile/web app for end-to-end travel planning and purchases; data layer + API data services needed to share info between 3rd parties with the airport as a data broker; and white-label application wireframes.
