Google X SCADpro: User Engagement Optimization for Digital Assistants
Role: UX Team Lead
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Led UX & Research
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Led comprehensive user research initiatives, conducting usability studies with 50+ users and synthesizing findings into actionable insights that improved user retention.
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Transformed research data into user-centered solutions, creating high-fidelity wireframes and prototypes using Figma while adhering to Google accessibility standards and design systems.
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Collaborated with cross-functional teams to deliver impactful user experiences, effectively communicating design decisions using quantitative metrics.
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Leveraged expertise in qualitative and quantitative research methodologies to drive data-informed design decisions and iterate on user journeys.
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Presented research findings and design solutions to stakeholders, fostering a shared understanding of the design vision and its impact on business goals in a $1.25B market.
Project Overview:
To increase engagement and reduce churn among Gen Z users of Google Assistant, understand how consumers discover & react to digital assistants, and explore product ideas that enliven and ease a consumer’s first week learning about and using Assistant.
Hey Google, what are our How Mights We statements?
1
How might we introduce users to Assistant
early through personally relevant experiences?
2
How might we help users build habits with
Google Assistant to increase engagement?
User Journey Map
Users Are Feeling...
Efficient & Time Saving
Overwhelmed by a large number of functions
Disconnected with the assistant
Bombarded with unecessary information
Clear and accessible
Easy to revisit
Personalized Feedback
Users Will Feel...
Satisfied with intuitive functions
Connected with the assistant
Fulfilled with personalized information
Gamification
Onboarding experience with gamification elements of flexibility, relevant narrative and achievement celebrations will provide a motivational and engaging way to explore Google Assistant functions in the first time use.
Personalization
Daily interaction with hassle-free scheduling and personalized suggestions will reduce clutter and encourage users to regain focus on what truly matters to them, fostering up a strong connection within 1st week of use.
Want to learn more about the proposed AI features & sound libraries?
This project is currently under NDA. If you want to learn more about it, shoot me an email!
